👋 Hey there, I'm Alana
I'm the founder and CEO of the Pro Purpose Movement™, business leader, wife, mother of three and keynote speaker.
I’m passionate about helping leaders uncover their purpose and turn it into meaningful impact for their businesses and the world.
Lets work together and focus on what truly matters.
Alana Nicholls is the architect of a movement redefining generosity in business.
At just 19, she and her husband Joshua launched Platinum Electricians, growing it into a $65 million national brand with over 100 staff, multiple awards, and more than $1 million donated in social impact.
Now leading Pro Purpose®, Alana is spearheading The Generosity Revolution - a bold vision to unite 70,000 SMEs and generate $1 billion in impact by 2035.
Relational, courageous, and visionary, she equips leaders to see generosity not as charity, but as a way of life that fuels sustainable growth and leaves a lasting legacy.
Pro Purpose™ is a nonprofit with a bold vision:
To unite 70,000 small and medium businesses to create $1billion in social impact by 2035.
It's not just a movement.
It's a revolution in generosity.
The Pro Purpose Framework© makes giving with purpose simple for business. A practical, action-ready pathway to embed purpose and impact into how you operate every day. Build a Purpose Pledge©, Track and Share your impact, and join the Pro Purpose community.
