Giving doesn’t need to feel complicated. Or transactional.

70,000 Businesses.

$1 Billion in Impact. By 2035.

This isn't just a campaign, it's a collective commitment.

We’re uniting small and medium businesses across Australia to lead a measurable, scalable, and sustainable revolution in generosity.

And we’re just getting started.

Join the Movement →

We are Pro Purpose®

A growing movement of Australian SME leaders who believe success isn’t just about profit, it’s about purpose, people, and social impact.

One business at a time.
One act of giving at a time.
One shared future, on purpose.

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Build a Purpose Pledge™

Embed generosity into how you do business. Align with a charity that reflects your values.

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Track & Share Impact

Automate giving. Track your results. Tell you story. With your Pro Purpose Impact Tracker™ and ready-to-use tools.

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Join the Community

Multiply your impact through the collective movement. Connect and celebrate with like hearted businesses.

Goodness in Action

This is what happens when generosity becomes part of how you do business.

When small and medium business leaders embed generosity into their daily operations, something shifts. Their teams feel more connected. Their customers trust them more. Their impact grows - naturally, measurably, and together.

We call that goodness. And it’s the heartbeat of Pro Purpose®

Intentional

Generosity with purpose.

Every dollar, every partnership, every pledge is deliberate not reactive. Pro Purpose helps you give in a way that reflects who you are and what you value.

Credible

Built on trust.

We partner with transparent, vetted charities so you can be confident your impact is real. This isn’t giving for show it’s generosity with substance.

Simplified

Effortless, not overwhelming.

We’ve taken the guesswork out of generosity. The Pro Purpose Framework™ makes it easy to align your giving with your business operations so impact happens automatically.

Collective

We go further together.

When thousands of small businesses give side-by-side, something bigger emerges. Pro Purpose connects your generosity to a shared story of national impact.

Scaled

Small actions, multiplied.

Your individual generosity matters and when combined with thousands of others, it scales into lasting change. This is how a billion-dollar movement begins.

Leadership Counts - business image2-1-1

Trackable and tangible impact making workshops more meaningful

"We can feel our impact. In the past we didn't know how to measure that tangibly. Now that we can, it makes us feel amazing"

— Roger and Lynne Vertannes
LEADERSHIP COUNTS

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Limcora - ro Purpose PartnersEvan-1-1

Taking family culture to the next level through a partnership with purpose

"Partnering with Pro Purpose® is a no brainer! Every staff member is on board and feels like they're part of something greater than themselves"

— Evan Graham
LIMCORA

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Salon Purpose - business imageNicki-1-1

Growth and success supercharged by intentional generosity

"Pro Purpose® helps us bring our purpose to life. When you show your staff and clients what generosity looks like it comes back tenfold'

— Nicki Ranatawake
SALON PURPOSE

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jetblack-products

How restoration of water enhanced personal meaning and connection

"Restoring water to communities resonates with me deeply. After a lot of struggles that I went through, I'm now in a place of restoration"

— Tony Simmonds
JETBLACK PRODUCTS

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Purpose Impact Icons 2025_donated

$

2237685

Donated towards impact projects

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258

Children sponsored

Purpose Impact Icons 2025_water wells

208

Water wells

Purpose Impact Icons 2025_water

156000

People provided clean water

Purpose Impact Icons 2025_maternity

1872

Maternity appointments for safe births in Uganda

Purpose Impact Icons 2025_start up

817

Start up loans for families in Indonesia

Purpose Impact Icons 2025_women

1609

Days for First Nations Women domestic violence healing workshops

Purpose Impact Icons 2025_youth

644

Days for First Nations Youth cultural leadership programs

Purpose Impact Icons 2025_education

6692

Days of education for children in Uganda

Purpose Impact Icons 2025_homeless

6111

Nights of safe housing for Australian families experiencing homelessness