A Profit for Purpose Partnership

FAQs

• Is there a minimum amount for project donations?

  Yes, we ask that businesses give a minimum $1200 per year towards their chosen impact project/s based on the personalised Purpose Pledge we build together during the onboarding process. We ensure your Purpose Pledge is suitable and sustainable for your business. After all, our success goes hand in hand with your success! 100% of project donations go directly to your impact project.

• How does Pro Purpose choose the charities to partner with?

  We are serious about ethical and tangible impact. Only after a stringent screening process by the Pro Purpose board of directors do we make the final decision around aligning with a charity partner. We spend countless hours researching and liaising with our charitable partners and projects to ensure that every dollar you donate goes to where it says it's going and where it's needed most. We have done the hard work and due diligence so that you don't have to. That’s why a partnership with Pro Purpose and our charity partners is a partnership you can trust. For more information about our projects and charity partners, click here.

• Where do my project donations go?

  100% of your project donations go directly to the impact project/s you’ve chosen as part of your Purpose Pledge. Your initial activation donation and ongoing monthly partner donation goes towards the operating costs associated with running Pro Purpose.

• What’s the process to join Pro Purpose?

  First you’ll need to submit an EOI form. Then a member of the Pro Purpose team will connect with you over a 5-10min introductory phone call. If you’d like to proceed to the next stage, you will be invited to a 45min discovery meeting. After this meeting, you will know whether joining Pro Purpose is the right fit for your business. From there, then the onboarding process and making a difference begins. Ready to partner with purpose? Click here to take the next step.

• What’s the investment to join Pro Purpose?

  There are two costs associated with becoming a Pro Purpose partner, a one-time $1450 activation donation and an ongoing $39 monthly partnership donation. Both these costs are fully tax deductible and cover the operating costs of Pro Purpose (a registered nonprofit). We also ask our Pro Purpose Partners to inspire their business networks to join the profit-for-purpose movement and increase our collective impact. Every year, we ask our partners to consider ‘Who’s Your One?’ Meaning, if every partner invites just one business to join Pro Purpose each year, the compounding effect will mean we achieve our goal of 70,000 profit-for-purpose business giving $1 billion dollars by 2033. Cue high fives and happy dance.

• What is the onboarding process and how long does it take?

  If you choose to join Pro Purpose after your discovery meeting, you will move into the onboarding phase. This includes paying a one-time $1450 onboarding donation, signing a partnership agreement, completing a 1 hour Deep Dive Session and building your personalised Purpose Pledge. After this meeting the Pro Purpose team will start building your landing page with live impact counter on the Pro Purpose website and building your Purpose Pack to help you share you impact story once launched. From initial contact to launch meeting, this process can be as quick as 3-4 weeks.

• What are the benefits of joining Pro Purpose?

  When you partner with Pro Purpose, there are far-reaching benefits in ways that might surprise you! Some of the benefits include increased brand preference and strengthened brand loyalty, a greater sense of meaning and fulfilment for you and your team, the knowledge that that your intentional generosity is transforming lives, an enhanced company culture with increased mood, motivation and morale, donation tax benefits and, being connected with a like-minded business community. Having said all that, there are far too many benefits to list just here. Click here to see a comprehensive overview of partnership perks.

• I’m a startup/new business, can I join Pro Purpose?

  Yes! However, you need to be comfortable with committing to a minimum pledge of $1200 per year donated to impact projects. If you’re not yet ready, click here to join our mailing list so you can follow our story, receive impact updates and be inspired by partner stories.

• Can’t I just do all this myself? Why do I need to partner with Pro Purpose?

  At Pro Purpose, we’ve spent the last 10 years doing all the hard work to set up a nonprofit organisation, trying and testing relentlessly to create a proven generosity model that works for businesses like yours. Essentially, we’ve done all the hard work so that you don’t have to!
  
  But a personalised and intentional giving strategy embedded seamlessly into your business is just the beginning! Partnering with Pro Purpose means uncovering purpose and meaning in your business that was previously hidden, connection to a project that aligns with your purpose, a sophisticated and streamlined strategy for engaging your team and clients, and a community of generous business owners to do the journey alongside.
  
  Sure, you could do it alone. But we believe that together, the power of our collective impact can do so much more, the benefits of a Pro Purpose partnership are manifold, and having an amazing community of profit-for-purpose businesses to do the journey with is so much more fun, enjoyable and satisfying too.

• Got more questions?

  Send us an email at hello@propurpose.org and a Pro Purpose team member will get in contact with you.