Donated towards impact projects
We see a world where Profit & Purpose prosper together
At Pro Purpose, we help businesses connect their purpose to charitable impact,
with a custom-built giving strategy that seamlessly embeds generosity into their brands.
We could write more words to tell you how. But it's far more powerful if we show you why...
So how does it work?
As a nonprofit organisation with ten years experience helping businesses uncover their purpose and connect their profit to tangible impact,
we make giving with purpose simple for business.
Partnering with Pro Purpose means a partnership where everyone benefits.
What do we mean? Keep the good times scrolling...
Create real change
Align with charitable projects creating tangible transformation in disadvantaged communities
Track the impact of your giving and share the story with your community
Our impact projects are creating positive social, economic, and environmental impact – transforming lives both now and for future generations to come
Who we are
Pro Purpose was founded by Alana Nicholls and her husband Joshua after they witnessed first-hand the impact a simple, yet intentional giving strategy in their business had on the lives of those most in need.
After sustainably scaling their impact from sponsoring 0 to 200 children per month and directing $1 million towards charitable projects, the Nicholls saw the potential for impact to be even greater if they helped other businesses do the same.
“There are over 2.5 million businesses in Australia alone. Around 400 million globally.
If every business shared a little of their Profit for Purpose, just imagine the impact a community of generous businesses could have together!”
- Alana Nicholls, Founder and CEO
Our impact and counting
Together as a movement of Profit for Purpose businesses, our collective impact is growing and tangibly transforming lives.
Meet our Pro Purpose partners
Our community of generous businesses are truly inspiring
Trackable and tangible impact making workshops more meaningful.
“We can feel our impact. In the past we didn’t know how to measure that tangibly. Now that we know we’ve provided 109 nights of safe housing in just three months, it makes us feel amazing!”
- Roger & Lynne Vertannes, Directors
How the restoration of water wells brought restoration to the life of JetBlack’s founder.
“We provide the means for the restoration of wells, that then restores water to those communities which resonates with me - a lot of the struggles that I went through, I’m now in a place of restoration.”
- Tony Simmonds, CEO
The Purpose Journal
Serving you the latest inspiring partner stories, impact updates, and insights from our journey.
2 min read
Generosity as Strategy: Rethinking Business for a Purpose-Driven World
In the world of business, where the pursuit of profit often takes the spotlight, the idea of implementing a generosity...
3 min read
The Power of Purpose: 11 Compelling Benefits of Being a Purpose-Driven Business
In today's rapidly evolving business landscape, being a purpose-driven company is not just a trend—it's a strategic...