Pro Purpose® Partner

Cassinia

 

Cassinia photo


Giving matters to Cassinia because it connects us to the wider world and helps shape the kind of future we want to share. Through support for communities in Africa, places we know and love, we've seen how generosity unlocks possibility, strengthens dignity and builds hope. Charitable impact isn't about us - it's about creating the better world we want to live in."

 

— PAUL DETTMAN, Founder

Our Purpose Pledge™ helps support land regeneration in Africa

Our impact and counting:

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90

Hectares of land regenerated

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PRO PURPOSE PROJECT:

Regreen

This project will help restore one billion hectares of degraded land, slow climate change and lift families out of poverty. A powerful initiative 36x more cost-effective than planting new trees.

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At Cassinia, business is more than transactions, it's a tool for transformation.

We're proud to be part of Pro Purpose®: a movement of businesses embedding intentional generosity into their everyday operations.

That means we don't give randomly or reactively. We've made a clear commitment - our Purpose Pledge™ - to direct a portion of our sales toward impact projects.

It's not just what we do, it's who we are.

 

We are Pro Purpose®

Together we are transforming lives.