Your Generosity Story
Turning your Pro Purpose Pledge™ into a story your business team can live and share
Can you easily communicate to your team and customers that your Purpose Pledge™ is connected to your business purpose?
If you are having trouble answering this question, Pro Purpose x Monostory™ have partnered together to offer you a new product called Your Generosity Story. It has been designed to help Pro Purpose Business Partners communicate how their Purpose Pledge is connected to their day to day business purpose.
About Monostory™
Your Generosity Story combines Pro Purpose’s vision to create an SME revolution in generosity with Monostory’s expertise in helping leaders and teams build a values-driven story and strategy so their brand becomes clear, aligned and lived across every team and customer touchpoint.
Founded by Sam Valich - a brand strategist, qualitative researcher and trusted partner to leaders and organisations with more than 20 years of experience across commercial brands, not-for-profits, purpose-led organisations, government, education, faith-based
organisations, SMEs, movements and new ventures.
Her experience includes executive leadership, board governance, facilitation, speaking, stakeholder engagement, storytelling, innovation, brand architecture and values-led strategic planning. Her work is supported by an MBA in Marketing and Executive
Direction.
Sam is also a Board Member of Pro Purpose and co-founder of Gracelane - a Pro Purpose generosity initiative.
Through both Monostory™ and Pro Purpose, Sam is passionate about helping leaders and organisations connect and communicate who they are, what they believe and the impact they want to create in the world.
"Since your session it's still being talked about in the salon"
- Nicki Ranatawake, Salon Purpose
Every Pro Purpose business has a reason they give.
For some
it comes from a founder’s personal story.
For others
a conviction about making a collective impact on need in our world.
For others
a desire to be generous with their profit without the administrative red tape
The challenge is not always about asking a business to be generous.
The challenge is how that generosity is lived and shared.
Many businesses struggle to explain how their Purpose Pledge directly connects to who their business is and what it does.
As a result, generosity often feels separate from the business itself.
- Like Corporate Social Responsibility.
- Like an EOFY Tax Deduction.
- Like Workplace Giving.
- Like a Marketing Tactic.
- Like something .... added on.
Instead of something embedded within the purpose of their business.
Why this matters.
Pro Purpose is not just a giving platform for SME leaders.
It is a movement creating a collective impact.
An SME Revolution in Generosity.
When Pro Purpose Business Partners are clear about how their Pledge is connected to their business purpose, they are more likely to:
• Share their impact
• Engage their team
• Share with their customers
• Influence other SME leaders to be generous.
• Invite others into the movement .
Every story a Pro Purpose business lives and shares strengthens the collective story of the movement.
Introducing Your Generosity Story
Your Generosity Story is a Pro Purpose x Monostory™ product that helps businesses communicate how their Purpose Pledge is a natural extension of their business purpose.
Monostory™ has a 30-60 minute Discovery Conversation with a Pro Purpose Business to explore:
For some
it comes from a founder’s personal story.
For others
a conviction about making a collective impact on need in our world.
For others
a desire to be generous with their profit without the administrative red tape
Headline
Subheadline
Monostory™ reviews the material to identify the natural connection between the business purpose and their Purpose Pledge and develops Your Generosity Story.
The outcome is a clear story your team can live and share.
Not a CSR statement.
Not a sponsorship announcement.
A genuine and meaningful extension of the business itself.
For businesses who need deeper brand clarity.
Some Pro Purpose businesses need support to clarify the brand story of their business before their generosity story can be clearly articulated.
Monostory™ provides an additional Brand Story workshop at a reduced Pro Purpose Business Partner rate.
The Monostory™ Brand Story Workshop will create your
- Vision, Purpose + Mission - where you are going, why you exist and what you do.
- Promise + Customer Experience - what people should be able to rely on and experience from you.
- Persona + Culture - how you show up and how that should shape the way people work together.
- Core Values - the principles that guide your mission
- Organising Narrative - the brand story that connects the whole.
For more information about Monostory Workshops visit www.monostory.com.au
Investment
Your Generosity Story
$950
+gst
For businesses wanting to communicate how generosity and social impact connect to their business purpose
_____
Includes
- 30-60min discovery discovery conversation
-Your Generosity Story developed to support communications with your team and customers
$950
+gst
For businesses wanting to communicate how generosity and social impact connect to their business purpose
_____
Includes
- 30-60min discovery discovery conversation
-Your Generosity Story developed to support communications with your team and customers
Brand Story
$2,500
+gst
For businesses needing greater clarity around their brand story before developing their Generosity Story
_____
Includes
- Monostory workshop and report
"Since your session it's still being talked about in the salon"
- Nicki Ranatawake, Salon Purpose

