Purpose driven companies
grow 3x faster than their competitors
Your invitation to
Join the Pro Purpose movement.
We're a growing movement of Pro Purpose businesses across Australia.
And we'd love your business to join the mission!
Our goal:
70,000 businesses
collectively giving $1billion by 2035.
Pro Purpose makes giving with purpose simple for business
Inspiring ways some of our partners are pledging their support.
Australian Family Homelessness
Leadership Counts
provides one week of safe housing for every business coaching session
‾‾‾‾‾‾‾
240 nights
of safe housing and counting
Education
Speak About
donates a fixed amount every month to provide school education in Uganda
‾‾‾‾‾‾‾
604 days
of education and counting
Water Wells
JetBlack Plumbers
donates a percentage of profit to provide clean water in Uganda
‾‾‾‾‾‾‾
7500 people
with clean water and counting
Child Sponsorship
Salon Purpose
One Chair One Child sponsors one child for every chair in the salon
‾‾‾‾‾‾‾
8 children
and counting
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit”
- Richard Branson -
2 in 3 consumers will pay more
for products and services from brands that make a positive social impact
'Deeper purpose' is the second-most important factor for Millennials & Gen Z when considering a new job
Customers are 4-6 times more likely to champion companies that have a purpose beyond making profit
Our Pro Purpose framework helps embed intentional generosity and tangible social impact into your brand
We see a world where profit and purpose can prosper together
And it's getting noticed
AS SEEN ON:
Pro Purpose impact stories on Channel 9's Helping Hands TV series
We'd love your business to join us!
Does this sound like you?
You’re a business leader that wants to give back and
use your business for good.
You’ve thought about how your business can make a difference, and
you believe business is not just about the bottom line.
But...
you don’t have the time, team or know-how
to implement an effective giving strategy into your business.
You're keen to
BUILD
purpose into your brand that supports your CSR and ESG commitment
MAKE CHANGE
that is real, lasting and creates tangible transformation.
ENGAGE
your staff & customers with your charitable impact
CONNECT
with other like-minded purpose led businesses
However...
👇👇👇
You are busy building and leading your business
and don’t have the time or experience to get this off the ground! You know it’s important, you’ve got the desire to do it, but other more urgent things keep taking your attention.
That's where Pro Purpose can help.
Say goodbye
To all the ideas and intentions not yet executed
To the uncertainty of which charities to trust and partner with
To the random and adhoc donations that lack strategic alignment
And say hello to Pro Purpose 👋
As a non profit, we’re sharing everything we've built and learnt over the last decade so you can integrate charitable impact into your business simply and easily. This is not going to add more workload for you and your team. We've got everything covered and it takes next to no time for you to get it launched and actively running in your business.
Collective impact that transforms lives
Watch how Pro Purpose Founder Alana Nicholls used the success of a giving strategy in her business to inspire the Pro Purpose movement and multiply the positive impact businesses can have together.
We are your partner in purpose 👍
We've been busy:
Experimenting
Learning
Building impact projects within Australia and around the world ready for you to support
Finding dynamic & trustworthy charity partners
Developing impact trackers so you can track your tangible impact
Creating marketing content so you can share your impact story in a bold yet humble way
Setting up a not for profit foundation
Basically we did all the hard work
so you don't have to
We will work with you to:
Uncover the hidden purpose of your business
Identify what charitable impact best aligns with your business purpose
Build a strategic and sustainable Purpose Pledge using our Pledge Calculator ©
Track your growing tangible impact with your custom Impact Tracker©
Share your Impact Story using all the marketing assets and content provided in your Purpose Pack©
We also:
Keep you updated with the impact of your generosity
Host events for you to connect with all the amazing businesses and charity partners in Pro Purpose
Why do we do all this?
Because poverty and disadvantage exist within our world, but we all hold the power to change that.
At Pro Purpose we are driven by the belief that generous businesses are a vital part of the solution.
Together, our collective impact can transform lives both now, and for future generations to come.
If you're still wondering
"Should I become a Pro Purpose business?"
Take a look inside these Pro Purpose partnerships.
Interested to connect your business to purpose?
Let's chat.
Simply fill out the form and someone from the Pro Purpose team will be in touch.