Pro Purpose

2 min read

Generosity as Strategy: Rethinking Business for a Purpose-Driven World

In the world of business, where the pursuit of profit often takes the spotlight, the idea of implementing a generosity strategy may seem daunting at first. After all, profit is undeniably the lifeblood of our businesses. However, it's time to flip...

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3 min read

The Power of Purpose: 11 Compelling Benefits of Being a Purpose-Driven Business

In today's rapidly evolving business landscape, being a purpose-driven company is not just a trend—it's a strategic advantage. As a business owner or...

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Does the money really get there? | Pro Purpose

3 min read

Ethical impact: Does the money really get there?

It’s the question I hear most about charitable intentions… ‘but does the money really get to where it needs to go?’ The reality is unfortunately,...

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Business is not your WHY. It’s the tool to achieve your WHY.

3 min read

Business is not your WHY. It’s the tool to achieve your WHY.

It’s a question every business owner must answer for themselves. When the going gets tough, it’s your WHY and your PURPOSE that will keep your heart...

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